Cost-per-click (CPC) behest means that you pay for each click on your ads. For CPC behest campaigns, you set a maximal cost-per-click bid - or frequently "max. CPC" - that's the central amount that you're willing to pay for a click on your ad (unless you're setting bid amendment, or using appreciate CPC).
- Your max. CPC is the most you'll commonly be charged for a click, but you'll often be charged less -- consistently much less. That final bulk you're charged for a click is called your actual CPC.
- If you arrive at a max. CPC bid and character click your ad, that click won't cost you more than the maximal CPC bid measure that you set.
- You'll choose between manual bidding (you choose your bid amounts) and automated bidding (let Google set bids to try to get the most clicks within your budget).
- CPC pricing is consistently notorious as pay-per-click (PPC).
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